Alcohol Advertising Accountability Act of 1997 - Mandates an annual report to the Congress on alcohol advertising, its profile, and its effects, along with recommendations for legislation.
[Congressional Bills 105th Congress]
[From the U.S. Government Printing Office]
[H.R. 1976 Introduced in House (IH)]
105th CONGRESS
1st Session
H. R. 1976
To require an annual report by the Secretary of Health and Human
Services on alcohol advertising practices, and for other purposes.
_______________________________________________________________________
IN THE HOUSE OF REPRESENTATIVES
June 19, 1997
Mr. Kennedy of Massachusetts introduced the following bill; which was
referred to the Committee on Commerce
_______________________________________________________________________
A BILL
To require an annual report by the Secretary of Health and Human
Services on alcohol advertising practices, and for other purposes.
Be it enacted by the Senate and House of Representatives of the
United States of America in Congress assembled,
SECTION 1. SHORT TITLE.
This Act may be cited as the ``Alcohol Advertising Accountability
Act of 1997''.
SEC. 2. FINDINGS.
The Congress makes the following findings:
(1) In 1995, the Department of Health and Human Services
found that there is a significant underage drinking problem and
estimated that there are 11 million drinkers of alcoholic
beverages who are under the age of 21. Of that number, 2
million are heavy drinkers of such beverages.
(2) In 1996, the proportion of students having 5 or more
drinks in a row during the 2-week period preceding the
Monitoring the Future Survey were 16 percent for 8th graders,
25 percent for 10th graders, and 30 percent for 12th graders.
(3) The median age at which children begin drinking
alcoholic beverages is just over 13 years. Fifty-five percent
of students in the 8th grade have tried an alcoholic beverage.
(4) A 1995 survey found that 50 percent of the teenagers
who were asked said that alcohol is a more serious problem
among today's youth than illicit drugs.
(5) In 1993, nearly 10 percent (over 110,000) of the
clients admitted to State-funded alcohol treatment programs
were under the age of 21.
(6) Alcoholic beverage companies spent $2 billion to
advertise and promote their products in 1995. The budget of the
National Institute on Alcohol Abuse and Alcoholism for the same
year was $176 million.
(7) According to a study published in the American Journal
of Public Health, viewing beer ads on television may predispose
young people to drinking beer. Children who are more aware of
beer advertisements hold more favorable beliefs about drinking
beer and intend to drink beer more frequently as adults.
(8) Almost half of all adults think that alcohol industry
advertising greatly influences underage youth to drink
alcoholic beverages, another one-third think industry
advertising has some influence.
SEC. 602. REPORT OF FEDERAL TRADE COMMISSION ON ALCOHOL ADVERTISING.
(a) Action by the Federal Trade Commission.--The Federal Trade
Commission shall report annually to the Congress on alcohol
advertising, its profile and its effects.
(b) Review.--The Federal Trade Commission shall review alcohol
advertising in all media, including broadcast and cable television,
other electronic means, and print and outdoor advertising and review
promotional activities undertaken to promote the sale of alcoholic
beverages.
(c) Report Content.--The report of Federal Trade Commission shall
include--
(1) an identification of--
(A) the extent to which underage persons are
exposed to alcohol advertising in the broadcast media,
(B) the total expenditures for alcoholic beverage
advertising in each medium and in promotions,
(C) the extent to which media program audiences are
under the age of 21 and the proportion of all underage
persons in the potential viewing audience,
(D) the number of television and cable alcohol
beverage advertisements that appear during each
broadcast hour and the proportion of such
advertisements to all advertisements during each such
hour,
(E) an identification of the types and themes of
alcohol advertising in all media (especially in
broadcast) and other electronic means,
(F) any graphics, slogans, and characters,
including music and sound effects, and techniques that
are used in alcohol beverage advertising, and
(G) the extent to which other promotional efforts
used to market alcoholic beverages which appear in
clothing, sporting events, contests, and concerts
appeal to individuals under the age of 21;
(2) a determination of the extent to which young people are
exposed to alcohol advertising and promotions of alcoholic
beverages;
(3) an evaluation of the relationship between alcohol
advertising practices and underage drinking, drunk driving, and
related public health problems; and
(4) an evaluation of alcohol industry sponsored campaigns
addressing public service and prevention messages for underage
drinking, drunk driving, and other alcohol-related topics.
(d) Recommendations.--The report of the Federal Trade Commission
under subsection (a) shall also include such recommendations for
legislation as the Commission determines are appropriate.
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Introduced in House
Introduced in House
Referred to the House Committee on Commerce.
Referred to the Subcommittee on Telecommunications, Trade, and Consumer Protection.
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